Reinventing the BBC

Jeff Jarvis blogs about changes occuring at the BBC. They area apparently revinventing their network as a response to change. Apparently they intend to create a new approach which includes "development commissioning and prodution"- this includes a lot of different projects, some of which I didn't completely understand, but it is really clear that they are focusing heavily on multimedia and their relationship with their audience as they want to make it more interactive. This is a clear marker of what we have been discussing in class and the importance of this multimedia revolution! One of their biggest projects is called BBC Web 2.0 which among other things it will include a more powerful search tool, with both video and audio search. They said they aim to be the best web interactive forum in the world with a strong audience engagement "with the aim of being the most open and transparent news organisation in the world." It will be an interesting development to follow and see whether news networks in the US follow, as they seem to trail far behind the BBC. IT will also be interesting to see what other evolutions will come about.