Newspaper tactics

I recently read an article from the Post Gazette that talked about new tactics that newspapers are employing in order to attract younger audiences while increasing their appeal to advertisers. Since newspapers have been in jeapordy with the rising popularity of the internet and increased television viewership, one tactic they are using is creating youth oriented publications that attract smaller advertisers that can't afford mainstream newspapers. Several newspaper publishers are also creating specialty publications that target a certain younger wealthier demographic while also attracting local businesses to advertise with more affordable rates than the local newspaper. Another such tactic is the launch of search engines that are meant to compete with Google and Yahoo on a local level. Instead of just finding a news story related to the search, you'll also get a lot of different advertising options. And yet another tactic is the free use of the classifieds, which generally generated most of their profit, but with sites such as Craigslist, Monster and Ebay, many are resorting to free classifieds in order to maintain and attract more readers. While they are good ideas, we will have to see how well they work and how much of a positive impact it has on newspapers